10 landing page tips to increase your therapy business growth
What is a landing page?
A landing page is a page you send people to, with the idea that they will convert into clients or subscribers to your list, or buy a product you’re selling.
It’s different from your Home page (although your home page could act as a landing page if you’re in a launch). I often see your home page as a summary of what people can expect to find on your site, whereas a landing page is where you’re asking your visitor to take an action.
How can you create an effective landing page for your therapy practice?
Oh let me count the ways.
There are lots of tips out there, but I’ve gathered some of the best to help. You may feel a bit overwhelmed at first, and you don’t need to include all of these ideas, but the more that you can implement, the better your page will perform.
So, let’s get stuck in!
No. 1 Design + Flow
On the whole, your page should be easy on the eyes (meaning white space for your eyes to rest and balance in the design) and flow naturally from one section to the next.
It should be simple and clean. You don’t want your visitors so overwhelmed by the sheer volume of information or design elements, that they click out before they’ve even had a chance to look at anything.
And the design should naturally lead your visitors to the special action you want them to take.
No. 2 Important Action
There should only be one important action your visitor should take.
Hide your website menu, so they can’t click to another page.
Eliminate any other clickable links or buttons except for the one you want them to click. Unless of course you have video testimonials you want them to watch.
You don’t want them to get distracted from that one action you want them to take. Again, your important action might be signing up to your course/email list, booking a discovery call, buying a product, or something else.
No. 3 Above the fold
What does that actually mean?
It means if you were to fold your screen in half, horizontally, all the important CTAs (Call-to-Action button) should be above that fold line.
You may repeat your CTA again and again throughout the landing page, but when a visitor first sees the page they should be able to see your main CTA right at the top.
Keep this in mind when they are visiting your site on other devices that a PC/Mac.
No. 4 Be consistent
When you’re designing your page, be very consistent with your brand. Make sure the fonts, visuals, colours, etc.. are all inline with your brand guidelines.
Also make sure the tone of voice and language you typically use in your copy is also consistent here.
When you’re consistent, you build trust and your followers will feel like they can understand how you’re going to behave and it also helps them to feel safe.
No. 5 Stand in front of your brand
I’ve said it a million times, but I’ll say it again, you must be willing to stand in front of your brand. Show your visitors who you are and introduce yourself. You can do this with headshots or video. Either way, if you expect people to pay for your products, services, book that appointment or sign up to your email list, then they need to know who the heck you are.
Need some help here? Click HERE to read my link about getting the perfect headshot.
No. 6 Social Proof
Another way to build trust is to give your visitors some social proof. This could be in the form of testimonials, written reviews, reviews from social media, and bonus point for video testimonials.
I know this can be really tricky for your therapy practice as not all clients want to share their story publicly. Many times people don’t want others to know that they’ve even seen a therapist or coach.
Firstly, get permission to share a review/testimonial and you can just label them as “client” if they don’t want their name to be used.
No. 7 Market Research
Hopefully before you’ve gotten to this point, you’ve done your market research.
You understand the following:
-who your product/service/email list is for
-what your ideal client’s needs/wants/problems are
Make sure you address this in your copy. Let them know that you understand what it is they’re going through and what problem they’re looking to solve.
Then, show them how your product/service/other will solve their problem. Be crystal clear about this.. which leads me to my next point…
No. 8 Value
Don’t just tell them about how you’re going to solve their problem… show them the value of what they’re getting out of the deal.
I don’t just mean the value of the product/service they’re getting.. I mean the value of solving their problem.. which of course will be way more valuable than the thing they’re buying.
Show them how their lives will change if they take your important action. What real difference will it make to them.
That’s where the real value is.
No. 9 Headline
Create a catchy headline that not only grabs their attention, but makes them want to read more. This I’m afraid will have to be a bit of trial and error to get right. But, you can also A/B test your landing page to see what works better.
No. 10 Test, test, test
Test your landing page with people you think might be your ideal clients and whom might be interested in your product/service/etc..
Test your buttons and purchasing systems to make sure they all work.
Test that your whole page works on phones, tablets, laptops and other different screen sizes.
Struggling with setting up your landing page or want it done for you?
I’m here to help!
Book your free 15 minute call now and let’s get that landing page up and working for you! Just click HERE to book your time today.