Why a website is crucial to your business
There are a whole host of reasons why having a website is extremely important to your business and for your audience. If you have social media accounts for your business, I’m glad as they are very important. However, they should not be the only way your audience can get information about your brand.
Here are the top reasons why I believe having a website is so crucial for your business (in no particular order):
- Exposure: It exposes your business to a massive, international audience. This may not always suit every local business, but it can increase your local exposure too.
- Availability: It’s available all day, every day…even when you’re not. It’s always turned on and available for your audience to access and get information about your business.
- Connection: It’s a great way for you to express what your business stands for and to show how you can relate to your audience. It’s a great place to really use your brand’s voice.
- Credibility: If done properly it can make your business look more professional and credible. In turn, people will take you more seriously.
- Differentiation: It’s a great way to really differentiate your business from the competition through design, communication and offerings.
- Investment: People will be more likely to invest in your business, if they see that you have invested in your business.
- Trust: It’s a great way to build trust. If you have a website it means you’re willing to share information about your business and be more exposed. Having an “about” page can also make your business more personable, likeable and trustworthy.
- Main hub: It’s one of the first places people will go to get information about your business. I don’t know how many times I’ve been disappointed, because I’ve wanted more information about a business only to see that they don’t have a website.
- Get in touch: If you have a contact form, it’s an instant way for people to get in touch with you, and is great for people who may not feel that comfortable on the phone. You can also give out all of your contact details and social media links.
- Going with the times: When I see that a business doesn’t have a website, it makes them appear behind the times. I often wonder if the services or products they offer are also antiquated…even if it’s not the case.
- Real estate: Facebook and Twitter and other social media accounts are great, but they just don’t offer the space you need. The profile sections only offer a small area to describe your business. Having a website allows for you to really showcase what your business can offer and allows your audience to dive in deeper if they wish.
- Promotion: it’s a great place to promote your business. Unless you have a market stall, or shop window, it’s a great way to get your products under people’s noses.
- It’s a time saver: You can put FAQs or more detailed information on your site. If someone has questions, a lot of the time it can be answered on your website without them contacting you directly to ask.
- It is a form of free advertisement: You can share it everywhere for free. And, you can share it all over social media which gives your business even more exposure. You can list it on directories and hand it out on your business cards. It’s a small price to pay when you think about how many people will see it.
- Low overhead: Once you pay to build the site, the monthly hosting costs are usually quite low. And, if you sell products it’s MUCH cheaper than renting a shop space.
- Can be changed quickly: If you need to update your audience on changes often or get them new information, it can be done quickly and easily. Much better than paying to print a bunch of brochures only to go and change your pricing or contact details, etc…
- List events: If you have events or gatherings, a website is a great place for people to get more information about them. And, they can be updated easily as well.
- Share: It’s a great place to share information. If you have a blog that can be a great way to keep your audience engaged and connected to your brand.
And the list goes on.
Your website does NOT need to be perfect in the beginning. Done is better.
If you already have a site, how do you feel about it? Need some help getting it up to scratch? Ready for a fresher look? Feeling embarassed of your DIY site? Get in touch with me below and let’s chat about it. I’d love to help!